ROLE MODELS
IN HEALTHCARE
To be successful in the health space, you need specialized medical expertise. And so much more. You need to know how to get people to do what you want them to do. Have you noticed how you can give people all of the rational reasons why they should do something and they still won’t do it? Because health isn’t always rational. It’s emotional, irrational, and psychological.
At REVEL8, we combine decades of medical experience with a mastery of changing minds and behaviors. Just like all the brands we work on, we turn our healthcare brands into role models with the power to influence, making them the most influential brands in their category.
The work below represents some of our favorite healthcare role model transformations that we’ve made with others over the course of our careers.
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WHAT PEOPLE ARE SAYING
REVEL8’s work goes beyond standard messaging and creative to a place that elicits an emotional reaction from the target to drive product adoption. Having worked with REVEL8 at three startups now, I appreciate that their approach is applicable to all categories and target customers.
Brian Vraciu
The best thing about working with REVEL8 is the collaboration and understanding of our business needs and goals. They delivered super-smart strategic thinking to inform the creative output.
Mike Lamberson
REVEL8 has a formula built to help clients succeed by maintaining a focus on what motivates a buyer. Their strategists are super-experienced and skilled. Creatives go beyond a simple presentation of features and focus on achieving commercial objectives. They want the right answer as much as any client wants it. And they don’t compromise.
Jeff Turcotte
More Healthcare Work
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Influenced increased referrals and greater patient preference for Watchman over blood thinners |  |
Helped doctors bring unparalleled pain relief to chronic pain sufferers |
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Repositioned Adverum as the company that defeats macular degeneration |  |
Redefined patient support for people with Pompe disease |
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Gave moms the option to have their ENTs do pediatric ear tubes in the office… no more taking little kids to the OR |  |
Repositioned this calcimimetic for greater adoption among nephrologists who previously thought the drug was too strong |
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Discovered the key influential insight to motivate better disease management among people with type 2 diabetes |  |
Took on the world’s number one killer with a cholesterol-lowering drug that gets cholesterol down to the levels of a newborn and lets cardiologists and their patents reclaim their tomorrow |
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Repositioned Botox for men based on the psychology that differentiates men from women |  |
Repositioned Amgen from a supportive care company to a cancer-curing company focused on the toughest cancers |
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Identified the influential insight necessary for HCP and patient adoption of vapor endometrial ablation |  |
Developed breakthrough brand communications in a cluttered weight loss category |
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Reframed how dermatologists treat acne among teens |  |
Reframed the way people think about how to stop a seizure so that more HCPs and their patients are armed with immediate seizure-stopping power |
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Relaunched an outdated brand at a higher price point and gave people with psoriasis a topical option with staying power |  |
Developed an influential insight to differentiate Earlens in a highly cluttered hearing category |
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Influenced urologists to adopt robotic aquablation |  |
Gave women the power of a laser device in their own home, redefining what it means to take control of wrinkles and unwanted hair |
 |
Put blood glucose control into the hands of people with type 2 diabetes |  |
Showed men what life is like when they have control of their incontinence |
|
| Influenced increased referrals and greater patient preference for Watchman over blood thinners |
|
| Helped doctors bring unparalleled pain relief to chronic pain sufferers |
|
| Repositioned Adverum as the company that defeats macular degeneration |
|
| Redefined patient support for people with Pompe disease |
|
| Gave moms the option to have their ENTs do pediatric ear tubes in the office… no more taking little kids to the OR |
|
| Repositioned this calcimimetic for greater adoption among nephrologists who previously thought the drug was too strong |
|
| Discovered the key influential insight to motivate better disease management among people with type 2 diabetes |
|
| Took on the world’s number one killer with a cholesterol-lowering drug that gets cholesterol down to the levels of a newborn and lets cardiologists and their patents reclaim their tomorrow |
|
| Repositioned Botox for men based on the psychology that differentiates men from women |
|
| Repositioned Amgen from a supportive care company to a cancer-curing company focused on the toughest cancers |
|
| Identified the influential insight necessary for HCP and patient adoption of vapor endometrial ablation |
|
| Developed breakthrough brand communications in a cluttered weight loss category |
|
| Reframed how dermatologists treat acne among teens |
|
| Reframed the way people think about how to stop a seizure so that more HCPs and their patients are armed with immediate seizure-stopping power |
|
| Relaunched an outdated brand at a higher price point and gave people with psoriasis a topical option with staying power |
|
| Developed an influential insight to differentiate Earlens in a highly cluttered hearing category |
|
| Influenced urologists to adopt robotic aquablation |
|
| Gave women the power of a laser device in their own home, redefining what it means to take control of wrinkles and unwanted hair |
|
| Put blood glucose control into the hands of people with type 2 diabetes |
|
| Showed men what life is like when they have control of their incontinence |