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Healthy Brands Podcast: Why Role Model Brands Matter Today in Healthcare and How to Build Them with Stephanie Ouyoumjian
In his HEALTHY BRANDS Podcast, Howie Chan interviews REVEL8 CEO Stephanie Ouyoumjian Your brand is not what you say you are, it’s who your audiences want you to be. We often build brands to our likeness, but the most important part of branding is to reflect the...
The Power of Influence: 8 Ways Brands Get What They Want
Every marketer is trying to get someone to do something… Buy this slow cooker, take a test drive, use this shampoo, but don’t forget to use this conditioner too. Some of them are really good at getting us to do what they want. But most aren’t. And it isn’t for a lack...